Which social platform has the most users?

2. Instagram is the world’s third most-used social platform (tied with WhatsApp!) Instagram and WhatsApp both have 2,000,000,0000 active users as of October 2023. The most-used platform? Facebook, with more than 3 billion monthly active users.

How many people use social media in 2019?

Facebook, the largest social media platform in the world, had 2.4 billion users in 2019. Other social media platforms, including YouTube and WhatsApp, also had over one billion users each. These numbers are huge – in 2019, there were 7.7 billion people worldwide, with at least 3.5 billion online.

Is search advertising a $2 billion revenue opportunity?

“For every 1 point of share gain in the search advertising market, it’s a $2 billion revenue opportunity for our advertising business,” said Philippe Ockenden, Microsoft’s CVP of finance, on a call with analysts last month.